CLIENT
Ancora Italia
www.ancoraitalia.com
PROJECT BRIEF
Redesign a 100-page web site to improve usability for a vacation rental property based in Lucca, Italy
Ancora Italia's previous web site had lots of good info and photos, but the site navigation and lack of searchability frustrated users.
Their smart new site uses a Joomla open-source content management system (CMS) and includes easy-to-find properties in three key regions of Italy. The design drives travellers to request info and book that dream Tuscany vacation. And now there's even more good info and photos.
Laukkonen Design designs the layout, graphics and user experience; adds all content to create the new pages in Joomla; and maintains the site after launch.
Copywriting by Susan Bonne Creative, custom Joomla web development by Happy Dog Web Productions.