Karen's Blog | Much ado about something.
An app's ability to empower a team, and inspire a region.
October 20, 2013 | Karen Laukonen
For security reasons, the Tunisian Government decided that all pro football games (soccer on this side of the pond) would be played without any fans in the stands this year. But every team needs their fans to cheer them on - playing a pivotal game in a big, silent stadium just wouldn't be the same.
Enter The 12th Man App - which enabled fans watching the game on tv to support their team by tapping on sound icons, which were then broadcast on 40 giant speakers in the (mostly empty) stadium. The more the fans pressed the icons, the louder the noise in the stadium became as the game played on. This remote support fostered community strength, just two years after the Arab Spring.
Watch the video below to see how it worked out for the home team, amd how they fit 93,100 Tunisian fans into a 12,000 seat stadium.
Created by Memac Ogilvy, ideas like this empower us all as they solve problems with smart solutions. It deserved the 5 silver and 2 bronze Lions that it won at Cannes. Well played — Much adieu, K.
Sometimes you need to re-charge more than just your phone.
July 7, 2013 | Karen Laukkonen
I spend lots of time staring at monitors and mentally dissecting problems — what's the best color palette, how can design improve that usability, what's the best layout for mobile. Luckily, I love what I do but a gal still needs a break after a long winter.
My escape? Peeling around Madeline Island in Lake Superior's Apostle Islands on a rented moped, with the open road ahead, the lupines in full bloom and a sailing charter booked for that afternoon. The perfect vacation trifecta.
I stay at the Grey Oak Guest House in Bayfield, Wisconsin, an 1888 Victorian B+B in Bayfield, Wisconsin. They are one of my clients, and a heavenly retreat.
I highly recommend it — the cobwebs are gone and I am back at work with a clear head — Much adieu, K.
8 simple things you should not do every day.
April 26, 2013 | Karen Laukkonen
Found this Inc. magazine article '8 things you should not do every day' that is a good reminder for all of us. I know lots of people who really should turn off their email/text notifications. I'm convinced that constant "LOOKATMELOOKATMELOOKATME" phone beeping is bad for everyone's blood pressure.
- Check my phone while I'm talking to someone. People notice. They really do.
- Multitask during a meeting. Don't do it, you might find that you are the only one.
- Think about people who don't make any difference in my life. Just think about the ones that do.
- Use multiple notifications. You don't need to know the instant you get an email. Or a text. Or a tweet. Change your settings.
- Let the past dictate the future. Learn from your mistakes, then move on.
- Wait until I'm sure I will succeed. Stop waiting, just jump in.
- Talk behind someone's back. Spend your time on productive discussions.
- Say "yes" when I really mean "no." We've all done it - said "yes" when we really wanted to say "no". Pull off the bandaid in one swoop, and get the pain over with by just saying "no" in the first place. It will be easier in the long run.
Sometimes focusing on the little things brings us the big results we really want — Much adieu, K.