Your web site is a living, breathing extension of your business.

November 22, 2011 |  Karen Laukkonen

The more web sites I create, the more I realize how fluid they are — quick and easy to respond to the latest inhales/exhales from a client.

Keep your content fresh with new articles, services and photos. It shows customers you aren't letting moss grow under your business. I saw a ©2006 legal line at the bottom of a site. Ouch. It made me think that company is not paying attention. Don't let it happen to you.

I manage content for client sites — monitoring, updating and thinking about the next big thing that will help their business grow. Highmark Builders is a good example of a company that understands the value of keeping their site updated.

It's an ongoing process that I call 'feeding the beast.' It's never a dull moment to keep that animal tamed.

Don't let your web site go hungry — develop partnerships that will propel your business forward, and embrace what the technology can bring you. — Much adieu, K.