CLIENT

Highmark Builders
www.highmark-builders.com

PROJECT BRIEF

Rebrand a high-end home builder in a shifting housing market

Highmark Builders creates beautifully crafted new homes and custom remodeling.

Designed to speak to decision makers, their new brand communicates a consistent message through print and web.

Their latest e-newsletter received a positive 28.9% open rate and 43.2% click rate. (Industry standards - 22% open rate and 3.5% click-through rate.)

Always ahead of the curve, their new company video profile was promoted with a QR code campaign. Similar to the barcodes you see in stores, viewers scan them with their smart phones to link to digital content on the web.

Launched at Highmark Builders' Parade of Homes 'Dream Home', visitors learn more about Highmark with just a click.