Laukkonen Design

Karen Laukkonen

Idea-oriented. Super-organized. Deadline-sensitive.

  • HMB folder 1000
  • HMB web 1000
  • HMB news 1000
  • HMB e-news 1 1000
  • HMB e-news 2 1000
  • HMB RemProcBk 1000
  • HMB CuProcBk 1000
  • HMB MWHad 11 1000
  • HMB MWHad 12 1000
  • HMB MWHad 13 1000
  • HMB poster 1000

Highmark Builders

Highmark Builders creates beautifully crafted new homes and custom remodeling.

Designed to speak to decision makers, their new brand communicates a consistent message through print and web.

Consistent branding across all media delivers an authentic message of quality workmanship and Highmark's focus on customer relationships.

They use well-timed Constant Contact e-newsletters to drive traffic to their big events, including the Parade of Homes, the Luxury Home Tour and special Open Houses.

And they've gotten incredible results:

  • 36.5% click rate (industry standard: 8.01)
  • 44.5% open rate (industry standard: 28.7)

Highmark's combination of gorgeous homes, clear messaging and a consistent brand helps drive sales and their bottom line.



Creative and technology services included

  • Brand coordination for print and web 
  • Web site design and strategy
  • Print marketing, including newsletters, brochures, pocketfolders and posters
  • e-Newsletters through Constant Contact
  • Coordination with client for long-term planning
  • Ongoing post-launch site management and updating in LiveEdit of their 80+ page web site