Laukkonen Design

Karen Laukkonen

Idea-oriented. Super-organized. Deadline-sensitive.

  • HME folder 1000
  • HME web 1000
  • HME news1 1000
  • HME news2 1000
  • HME doorhanger 1000
  • HME TrShowSigns 1000
  • HME IndBuild 1000
  • HME Enews-1 1000
  • HME Enews-2 1000
  • HME NewConstr 1000
  • HME ResComm 1000

Highmark Exteriors

Highmark Exteriors brings years of experience to every exterior home maintenance project they do, including roofing, siding, windows and gutters.

Their business is often driven by Mother Nature's elements that damage a home's exterior. Roofing, siding, windows and gutters all take a beating over the course of four seasons.

Well-timed site revisions and e-newsletters reach people at key times, including spring re-siding, post-storm roofing and winter ice dam removal.

They use well-timed Constant Contact e-newsletters to drive traffic during key seasons.

And they've gotten incredible results:

  • 43.5% click rate (industry standard: 8.01)
  • 35.9% open rate (industry standard: 28.7)
Highmark Exteriors' reputable experience and planned marketing builds their brand for long-term growth.


Creative and technology services included

  • Brand coordination for print and web 
  • Web site design and strategy
  • Print marketing, including newsletters, brochures, pocketfolders and posters
  • e-Newsletters through Constant Contact
  • Coordination with client for long-term planning
  • Ongoing post-launch site management and updating in LiveEdit of their 60+ page web site