Laukkonen Design

Karen Laukkonen

Idea-oriented. Super-organized. Deadline-sensitive.



Partnering with marketing-aficionado Scott Anderson at Added Value Marketing, Laukkonen Design launched EarthClean's new mobile-friendly web site. A start-up, their innovative, earth-friendly fire suppression TetraKO water enhancer knocks down wildland fires in much less time than the standard firefighting foams. Corn-based, it's friendly on the environment.

Copywriting by Scott Anderson/AVM and Tom Brandes, logo design by SeanDesign. 



Creative and technology services included:

  • Wireframe and sitemap to define and organize content
  • Custom site design
  • Site populating/content management for 20+ pages
  • Coordination with developer through site launch
  • Post-launch site updates



Feature   Mobile-ready responsive web design

Firefighting industry professionals are always on the move—this mobile-friendly site looks great on every device, without pinching or squinting to read small type.



Feature   Quick visual links to key product benefits

News, products and applications. Everything a firefighter needs, right now.

EarthClean HPproducts



Feature   Videos product demos

Firefighters live on adrenalin and experience—they want to see products in action. According to eMarketer, 4 times as many consumers would rather watch a video about a product than read about it. Video drives significant increases in organic traffic from search engines, and is a major feature for EarthClean's new site.

EarthClean detail 02



Feature   Big news announcement

When EarthClean's TetraKO was added to the Qualified Product List (QPL) of the USDA Forest Service for use on wildland firefighting operations, a short-term pop-up was added to drive users to the news.

EarthClean AnnouncePopup