Laukkonen Design

Karen Laukkonen

Idea-oriented. Super-organized. Deadline-sensitive.

Grey Oak Guest House

Grey Oak Guest House

This amazing B&B in Bayfield Wisconsin has two charming guest rooms with private baths in a historic 1888 home. With incredible innkeepers that make you feel welcome, Laukkonen Design stays here for annual Bayfield sailing trips.

Their site tells a visual story that draws people into this unique hospitality experience.

Copywriting by Susan Bonne Creative and updated custom HTML web programming by Happy Dog Web Productions.



Creative and technology services included

  • Brand and navigation design
  • Web site design and strategy
  • Sitemap/architecture to define and organize content
  • Content development
  • Layout conversion to Photoshop layered files for HTML development
  • Site populating/content management
  • Coordination with developer through site launch



Feature   A new logo—and graphics that illustrate their location near the Apostle Islands

For the hospitality industry, it's all about location, location, location—and Grey Oak Guest House has that in spades. The map gives new guests a sense of Bayfield's geography. Their new logo illustrates both their name, and their namesake, the spectacular grey oak that graces the front yard.  GOGH detail 01



Feature   Room photos that make you want to pick up the phone to book that long weekend

The Grey Oak has only two rooms—the Swede Hill Suite and the Brownstone bedroom. Their site features gorgeous photos of the accomodations to entice people to visit.GOGH detail 02