Laukkonen Design

Karen Laukkonen

Idea-oriented. Super-organized. Deadline-sensitive.

Highmark Exteriors

Highmark Exteriors

A sister company to Highmark Builders, Highmark Exteriors is a client-focused and licensed provider of exterior home-maintenance, storm-related repairs and insurance issues.

Updated quickly to address seasonal issues, it is fluid and flexible, responding to whatever weather can throw at homeowners.

Built as a mobile-friendly responsive web site, the site gives their customers a great site experience, on every device.

Copywriting by Susan Bonne Creative, custom Joomla web development by Happy Dog Web Productions.



Creative and technology services included

  • Web site design and strategy
  • Sitemap/architecture to define and organize content
  • Content development
  • Graphics/direction for custom HTML development
  • Site populating/content management
  • Coordination with developer through site launch
  • Site populating/content management for 30+ pages
  • Coordination with developer through site launch
  • Ongoing post-launch content management and updating in Joomla



Feature   Prominent key services and call-to-action

Roofing estimates. Storm damage. Ice dams. Highmark's customers need pertinent information and a quick response. With prominent industry certifications and seasonal info, it shows Highmark is the one to call.HME14 icons



Feature   Promote crucial time-sensitive services

Hard-core Minnesota winters demand right-now services. Promoting Highmark Exterior's snow dams services is crucial during thaw-and-freeze weather.HME14 ice



Feature   Photo galleries that profile Highmark's extensive experience

When it comes to home building and remodeling, photos speak volumes. Highmark's site has pop up galleries that inspire site users to pick up the phone and call Highmark.

HME14 galleries



People profiles that put a face to the names

Customer relationships are important to Highmark; homeowners know Highmark's people are experienced and dependable when they show up for that appointment.

HME14 people