Laukkonen Design

Karen Laukkonen

Idea-oriented. Super-organized. Deadline-sensitive.

London Machinery Inc.

London Machinery Inc.

Working with long-time client Added Value Marketing, Laukkonen Design created a dynamic new 50+ page site for Canadian-based London Machinery. LMI is a maker of concrete mixers and batch plants, and a subsidiary of Oshkosh Corporation.

Timed to launch at a major trade show, the clear, easy-to-use menus guide customers and their sales force quickly through the site.

And the mobile-ready format of a responsive web design site makes it a valuable tool in the field.

Copywriting by Scott Anderson/AVM and Kevin Fenton, custom Joomla web development by Happy Dog Web Productions.



Creative and technology services included:

  • Wireframe and sitemap to define and organize content
  • Custom site design
  • Site populating/content management for 50+ pages
  • Coordination with developer through site launch
  • Post-launch site updates



Feature   Mobile-ready responsive web design

London's site responds and adjusts to whatever mobile device is used. No more squinting or screen-pinching to read tiny type—just a great mobile experience. Key decision-making customers and LMI's sales force can access product info, photos and specs anyime they need answers.



Feature   Easy-to-navigate menus

With well-organized, straightforward dropdown menus and breadcrumb navigation to track their trail, customers can quickly find what they need.LMI nav detail



Feature   Instant access to Sales & Support

Rollover maps include a pop-up feature that gives customers instant, direct access to their Sales Rep, and a V-card download (even on Mac.) That’s a win for everyone.LMI map



Feature   Every detail needed to help them close the deal

Photo galleries. Brochure downloads. Videos. Detailed product specs. Everything a customer (and sales rep) needs to complete a big purchasing decision.LMI detail 4



Feature   Using photography to tell a story

With high-quality location photography of London's plant—and vehicles shot in every kind of location—their site shows customers the muscle behind the machine.LMI photo detail