Laukkonen Design

Karen Laukkonen

Idea-oriented. Super-organized. Deadline-sensitive.

Pete's Hardwood Floors

Pete's Hardwood Floors

Kadee Macey at Pete's Hardwood Floors knows more about floors than anyone - and she loves to share that info with her customers. And they love getting it. We think Kadee is the Twin Cities' brain trust for hardwood floors.

Her old site had good info that was hard to find, and was built in an outdated system. Now, her new Joomla site is super-easy to maintain and is searchable.

And with a recent move to mobile-friendly responsive web design, her customers can access all that info from any device, anywhere.

Owner Kadee has taken over the task of updating the site, and does a great job writing content aimed at her customers.

A new Buy Online section features the Joomla HikaShop e-commerce module to grow online product sales.

Copywriting by Susan Bonne Creative and Kadee Macey, custom Joomla web development by Happy Dog Web Productions.



Creative and technology services included

  • Brand and navigation design
  • Web site design and strategy
  • Sitemap/architecture to define and organize content
  • Content development/editing
  • Layout conversion to Photoshop layered files for HTML development
  • Site populating/content management, including 50+ pages
  • Coordination with developer through site launch



Feature   Guiding customers to their custom section

Pete's Hardwood Floors has three main markets: DIYers, people looking to hire a floor finisher and contractors who rent/buy supplies from Pete's. We designed a menu that draws them right in to their section.

Petes detail 01




Feature   E-commerce that brings in a national market

People have always called Kadee for advice on re-finishing their floors. Now, her e-commerce section means she can ship product, closing the sale and providing value to her customers.Petes detail 03



Feature   Share DIYer photos to show success stories

Pete's loves to see the before/after of their customer's floor refinishing project. So their new site includes a photo gallery to show others how they can do it themselves with the right help from Pete's Hardwood Floors.Petes detail 02