CLIENT

Target Corporation

PROJECT BRIEF

Create a manual with clearly illustrated packing instructions to minimize packaging, reduce cost and provide environmental benefits

When Laukkonen Design started Target’s Floor Ready Specs Manual in 1993, it was printed and faxed to overseas vendors to minimize packing costs and provide environmental benefits.

Now it is a fluid 146-page manual that is updated often and accessed online worldwide, with more than 730 illustrations representing 15 product divisions.